Trump offers little detail at crypto business unveiling

By Hannah Lang

(Reuters) – Donald Trump on Monday offered few details about a new cryptocurrency business that the Republican former president, his family and associates unveiled in a live event on X Spaces.

Trump engaged in a wide-ranging discussion that touched on the second apparent assassination attempt against him on Sunday and his shift from being a cryptocurrency skeptic to embracing it.

But neither he nor his family provided much detail about the business – World Liberty Financial – including how it was formed, financed or what services it would provide.

It is unusual for a presidential candidate to launch a new business so close to an election, but Trump has been looking to court digital asset advocates and their dollars ahead of Election Day on Nov. 5.

After previously deriding cryptocurrencies as a scam, Trump has embraced digital assets during his re-election campaign, promising to make the United States the “crypto capital of the planet” with light-touch regulation and a national stockpile of bitcoin.

Trump’s two eldest sons, Eric and Donald Jr, have promoted the project in recent weeks, promising it will “transform” the world of digital asset finance, without elaborating.